What could be more optimal than getting leads through email marketing? Yes, email marketing is one of those marketing channels that can gain you leads or conversions to some extent at a much optimal cost. Reaching out to the right person with the right email...

Who else would know the value of awesome content writing but a digital marketer! I am sure you all will agree with me on this. No matter how beautiful, useful and important your products or services are, putting their utilities and values into words is an art. Good...

In a world without cookies, conversion modeling will be crucial for Google advertising to reach people wherever they are with timely and relevant messages. When we run ads on Google platform, we always expect to gain the maximum result out of it. This would only...

Stories are the new storefront for businesses nowadays. Yes, you heard me right! Stories have transformed social media and the way of advertising in it. Almost all the social media platforms such as Instagram, Facebook, Pinterest, Snapchat, Twitter, LinkedIn, etc. are...

Who does not want a sale for free? Everybody does, isn’t it? I would like to link it to the context of organic marketing. An organic marketing strategy generates traffic to your business naturally over time, rather than using paid advertising or sponsored posts....

Click-through-rate, shortly CTR, is a very important metric that digital marketers are concern about. It is important as it is directly proportional to sessions and probability of higher conversions, i.e. higher the CTR, the number of sessions on the websites, PLP,...