How to Grow Your Business with Influencer Marketing:

As a digital marketer, we all know that Influencer Marketing is a powerful enough channel to influence a brand’s image overnight. Let us discuss some strategies to harness the power of Influencer Marketing to build a brand or meet other business objectives....

Incrementality: A New Approach For Optimization

Incrementality is about identifying the interaction that moves a user from passive to active and finally converting them. All the interactions that influence the actual outcome is identified as incremental. Let us make it simple for you with a small example. Suppose...