With a spike in the number of businesses going online, the importance of virtual communication through digital mediums has increased like never before. Whether you are dealing in B2B or B2C products and services, influential communication can make a huge difference and help you gain brand salience and competitive advantage at large. So, in this era of digitalization is there a proper pattern or system of communication? Well, it’s difficult to say yes. But we, from our experiences of working with clients from different industries, have figured out certain ways of designing digital communication which can help you to deliver your message more convincingly –
- Proper Automation of Communication: This is an era of automation. The responses to the customer query and feedback have been automated to a large extent. However, such automation has to be governed by insightful rules which have to be made after analyzing the customer demography and behavior. Such communications make more impact than the normal ones.
- Communication that Matches Customers’ Knowledge Level: Today’s customers have access to all kinds of information on the internet. They might have some preconceived knowledge about certain products, services, or industries when you reach them with your message about the same. Hence, while designing your message or communication you not only have to keep it personalized but synchronize it to their level of knowledge and expertise.
- Be Sensitive to the Context: Yes,” context” is also an important factor to consider while designing digital communication. The customers are counting on you to provide guidance. So you should keep in mind the context and design communication that is clear, relevant, effective, and thoughtful at each stage of the customer’s journey.
- Get to the Point Quickly: Digital communication should not spend too much time on emphasizing all the cool features and capabilities. All that customers care is how the products or the services that you are offering are solving their problems and doing their jobs more effectively. Hence, design communication that quickly addresses these points swiftly.
These hacks have worked for us in a much fruitful way. Now it’s your turn. Hope it works for you as well. Do let us know about it!