SEO or Search engine optimization plays a key role in the success of any online business. Every webmaster understands the working of SEO, the best practices of doing SEO of a website correctly to gain maximum traffic possible.
What is SEO?
SEO is a short form for Search Engine Optimization. It is a set of rules defined for optimizing your website so that it can achieve higher rankings in Google’s Search Engine Result Pages (SERP) or other search engines.
SEO can be considered as a complete working set of rules as a number of stages and a set of controls that define the structure of a website and helps it to grow organically.
Importance of SEO
Search engines are used by millions of users every day for searching for answers to their questions or for solutions to their problems.
Here comes the role of SEO.
Because of SEO users are able to get what they are searching for in the Google Search Bar. SEO helps the website to be displayed upon getting searched for a particular keyword.
Suppose, there are websites of 2 businesses trying to get ranked for a particular keyword. 1 website has a good SEO done to their website for that keyword and the other website has done very bad SEO for that keyword. So, when a user searches for that particular keyword, the chances of ranking at the top for the 1st website are preferably high compared to the 2nd website.
If you have a web site, blog, or online store, SEO can help you get targeted free traffic from search engines only if done correctly.
An introduction to SEO for beginners
SEO for beginners may sound like a tough job in the beginning but it is quite simple.
In simpler terms, Search Engine Optimization is a way to improve your website’s ranking so that it will appear at the top of the pages in the search results of Google, Yahoo, Bing or other search engines.
When you perform a search action on Google the occurrence by which the results are displayed, are based on complex algorithms.
These complex algorithms also known as ranking factors are decided by the search engines to display the most relevant content page to the top as possible. Also, these ranking factors are being updated frequently to increase the competition for ranking at the top.
Types of SEO
For simplicity though, SEO can be broken down into 3 types:
- Technical SEO: Using technical SEO you can ensure that search engines can crawl and index your website without any issues.
- On-page SEO: Set of rules to apply on your website’s page and content to make it visible by search engines.
- Off-page SEO: Ways to create the online presence of your website or blog so that it can appear higher in search results.
Technical SEO as the name says is the first stage in the overall SEO process. As the name implies, technical SEO has nothing to do with the content part of the website or with outside of website operations.
It has to do with the configuration of your website’s structure to make the job of search engine crawlers easy. Once, you are done with the technical SEO of your website, you may proceed to do the On-page and Off-page SEO of your website.
The second step of SEO is On-page SEO. On-page SEO has to do with the content and other elements found on a page. By writing keyword-rich content with a proper header and proper content length, you can perform a good On-page SEO that may rank higher in search engine results.
Unlike technical and Off-page SEO, the main focus of On-page SEO is to provide search engine crawlers enough signals so that they can understand the context of your content and index it according to the search being performed by users.
Search engines are robots searching for some signals on webpages to display for results. So, it is important to design your content around those signals for better results.
While doing On-page SEO you will deal with website structure, keywords, title, headings, meta description, internal links, image, and other techniques that can trigger the right signals to search engines.
If done correctly, on-page SEO will also improve the usability and credibility of a website.
The third step is Off-page SEO.
Other than Technical and On-page SEO another way to improve your website’s ranking position is by doing Off-page SEO techniques.
Whenever a user searches for a keyword in the search box. The search engine’s algorithm displays the web pages in the search results.
Pages that are well optimized appear in the first positions of the search results.
One of the factors to determine the position of a webpage in the results is the number of incoming links or backlinks which is an important Off-page SEO factor.
Backlinks are a signal of trust and it is kind of a vote from another website to your website and also it depends on where the links are coming, they can greatly affect your ranking position.
If the links are coming from well-known and trusted sites, your ranking will be improved significantly.
If they are paid links, links in article directories or link farms or a result of an exchange, your ranking will be negatively affected.
How to get more Backlinks?
Getting backlink is a lengthy task but is good for the long term. You can get backlinks by commenting on different websites and mentioning your website URL. You can also collect backlinks by guest posting on other blogs related to your business or website theme.
Good content will get you natural links which in turn will give you high rankings and traffic.
If you try to buy links or get them the easy way or did something unethical, you may have temporary success and also may affect your website SEO by paying penalty to search engines.