Digital marketing tools will only help you to execute a proper marketing strategy if you have one, the right tools can help you get ahead of the competition.

We have finalized the top 10 digital marketing tools every marketer should use in their marketing strategy: –

Although the following tools are based on our preferences only, they may change according to users’ goals.

  1. Hubspot
  2. Ahrefs
  3. Yoast
  4. Canva Business
  5. Google Adwords
  6. Google Analytics
  7. MailChimp
  8. BuzzSumo
  9. Buffer
  10. Hootsuite


HubSpot has multiple tools to help you grow your business, no matter what stage you’re at.

There are several free tools available. You can set up web forms, popup forms, and live chat software for lead capture, you can also send email marketing campaigns, load all of your data into the free CRM, and analyze site visitors’ data.

HubSpot is a complete package solution, from managing your content and social media to tracking email campaigns and connecting with your leads.

The tool helps in growing your traffic, converting leads, and improve ROI for your campaigns.


Ahrefs is an SEO tool to help you to boost up your website traffic. They have data for millions of keywords from the web.

Ahrefs is best for doing competitive research allowing you to spy who is linking to your competitors, what their top pages are, and more. You can know the strength and weaknesses and use them to improve your website’s rank.

Ahrefs is one of the best SEO tools. Its features are best and it is easily the most robust product present.

You can identify your visitors and examine their journey throughout your site, which can help optimize your site design for higher conversions. It integrates with an impressive amount of other software systems and is optimized for mobile.


Yoast is a very popular plugin that works with WordPress. Yoast is a tool that helps to optimize your content for search engines.

Yoast helps you to choose content, focus keywords to help you rank, content URLs, and internal links for an additional boost. The plugin also evaluates your page readability and gives it a score.

It’s updated to reflect Google’s algorithm every two weeks, so you can always stay up-to-date on your SEO.

Canva Business

Canva is a time saving easy drag-and-drop design platform that allows users to create images using pictures, icons, shapes, and fonts. It offers a pleasing, simple way to design your own logos, presentations, images, or any other graphical content according to your demands.

Canva cuts out the need for a designer and enables you to create visuals you have in mind using their catalog.

Google AdWords

Google AdWords is the best and most popular option for promoting your business on Google’s search engine results’ pages. You pay them only on a pay-per-click method.

Google AdWords hosts the Google Keyword Planner, where you can research which keywords has more search volume and competition you want to include in your ad and your other content. You can also set budget caps on how much you want to spend.

AdWords is an excellent way to display your products or services on Google’s results pages for very specific queries and you can bid on the keyword and appear at the top of the page, getting yourself high intent visitors.

Google Analytics

Google Analytics is the standard for website analytics. It is the best analytics tool to present out there in the market. Nowadays, it’s hard to operate as a digital marketer if you don’t have some level of Google Analytics expertise.

At its most basic level, Google Analytics can show you who is coming to your website, from where, and on which pages they’re spending most of their time. Beyond that, you can set up goals to track conversions, build an enhanced eCommerce setup, and track events to learn more about user engagement.

Truthfully, barely a day goes by that I don’t use Google Analytics. Google Analytics is a must to use tools for all the aspiring Digital Marketers out there.


MailChimp is an email marketing and social advertising tool designed to automate Email marketing campaigns.

You can track the traffic gathered from your campaigns. MailChimp also offers multiple integrations with other SaaS companies. The tool is especially powerful for email marketing drip campaigns. Ultimately, it’s a good option for engaging with your audience.


BuzzSumo is a unique content research tool that identifies top influencers in your industry and helps you connect with them.

You can look up to a trending topic and get the scope of your search to generate new content or trending content targeted at your desired audience.

From there, you can look at your content’s analytics and social mentions, and then measure performance accordingly.


Managing all your social media marketing in one place can be a huge time saver. Buffer is a tool that is certainly clean and has a simple interface and intuitive setup flow. Plus, there are plenty of advanced features for the many social media jobs you need to do.

Using Buffer, you get a full social media management solution: plan, create, and schedule your social media posts; follow up on post-performance with smart analytics, and engage with your followers from a social media inbox. Plus, you can work together with your team to run all your organic social strategy through Buffer.


Hootsuite is more of an enterprise social media management solution, but it’s quite powerful and very popular. Hootsuite is able to store your approved content in a cloud that team members can access 24/7 for social media posting needs. It allows multiple posts to be scheduled at once with developed tags and keywords.

Using Hootsuite, you can track the performance of your social media content. Hootsuite can calculate ROI, conversions, and track public conversations about your brand or specific subject matter.