Guide to Facebook Ads for Beginners

Facebook Ads is an excellent platform, but a lot of businesses and brands find it difficult to understand. Interacting with Facebook Ads for the first time might be scary for some people but once you understand how it works your business will fly. In this...

New Product Targeting for Sponsored Products

In a huge beta update, Amazon recently released extensive new targeting options for Sponsored Products. Here’s what’s new and what it means for you. The first big change is that advertisers will now be able to target customers by product (in a similar fashion as...