Google My Business is an essential tool for companies looking to grow with Physical Office Location. In this article, you will know what is Google My Business, and why and how your business should use it?

What is Google My Business?

Google My Business allows any business to create a listing for their business on Google.

When a customer searches for your business or terms related to it on Google, GMB makes sure that they have all the information they need to contact your company, to visit or to make a purchase.

Some key benefits of Google My Business: –

  • Very Interactive
  • Provides some important information about your business, like working hours, and more
  • Make it easy for your clients to get directions to the closest location of your office
  • Add photos of your business

Importance of Google My Business

Google My Business is a very important tool. It helps your business interact with your target audience, as well as provides helpful information to customers. If you skip on Google My Business, and you miss out on potential sales, exposure, and revenue for your company.

The following are the key reasons of using GMB: –

1. GOOGLE MY BUSINESS IS FREE

Yes, you read I right, which is why Google My Business is an essential platform for any company. It doesn’t cost anything to create a Google My Business profile for your business whether it’s a start-up or a well-established business.

Google My Business platform is same for everyone, which means you have access to the same tools as any other businesses.

That’s why partnering your company with a digital marketing agency offers advantage in competition. It can also earn your company more exposure from your target audience.  

Google My Business is accessible to all the businesses, so start enjoying the benefits of Google My Business.

2. GOOGLE MY BUSINESS FOR LEADS

In the past few years, people are searching for “near me”, meaning, people are looking for local businesses near them, whether it is a restaurant, shopping mall, grocery store, etc.

When someone searches for local businesses, Google always displays Google My Business profiles, which is why it’s very important to create and maintain a GMB profile. Having a GMB profile, it’s easy for users to find and visit another business.

Make Google My Business a part of your business and you can start acquiring leads more frequently, as well as generating additional sales.

3. GOOGLE MY BUSINESS IMPROVES SEARCH RESULTS

Using GMB, you’re more visible on Google, you have a higher chance of getting noticed by people searching for products or services in your industry.

If you want to improve your ranking in search results, you need to improve your GMB which can lead to more clicks, visits, and calls to your business.

Also, Google rewards those who put information on their platform. Google My Business profiles have more information and more user engagement, complete info of your business, like your working hours, nearest location, and services and rank it according to the search performed.

Setting up Google My Business

Now you know what Google My Business is, so let’s create your profile.

Following are the steps to create a Google My Business profile: –

1. SIGN UP FOR AN ACCOUNT

Start your Google My Business profile by claiming your business on Google. If your business has a Google My Business profile but doesn’t own it, you need to claim it via Google.

Or for brand-new companies, you can create a new profile.

2. ENTER YOUR BUSINESS INFORMATION

After you create your Google My Business account, add your company’s information on your profile like:

  • Business Name
  • Address/Location
  • Phone number
  • Working Hours
  • Industry Type

The more information you provide the better it is for the visibility of your GMB profile. You can also add pictures of your store, for example, if you’re a restaurant owner, you can include photos of your most popular dishes. All this information helps your clients connect with your business.

3. ACCOUNT VERIFICATION

Verifying your account is another important step after signing up for Google My Business. Once you review all your information and ensure that everything is accurate, you’re ready to verify yourself as the owner of your business.

You can verify your business by email, mail, phone, or Google Search Console. For instant verification, use Google Search Console — though this option only works if you’ve previously confirmed your business in Google Search Console.

If you choose to verify your business via email or phone, Google will verify it using a verification code.

If you choose to verify your business via mail, Google sends a postcard with a verification code within 14 days.

4. MAKE UPDATES REGULARLY

After creating your Google My Business account, now it’s time for your team or agency to continue optimizing it. Anything information about your business changes updates your account immediately.

Also, your team or agency member should check-in daily, responding to user queries and reviews. By interacting with customers, your company can help existing customers and future ones.

WHERE DOES GOOGLE MY BUSINESS APPEAR?

A Google My Business listing appears in: –

  • Google Search
  • Google Maps

These two locations provide your company with a prime location in search results on Google and Google Maps. It also allows you to offer users information about your business fast, whether it’s your operating hours, products, or upcoming events.

HOW TO USE GOOGLE MY BUSINESS?

Following are the steps you need to get started using Google My Business: –

  • Log in to the Google Account that you want to manage your Google My Business profile.
  • Go to https://www.google.com/business/ and click “Manage Now”.
  • Create or find and claim your Google My Business profile.
  • Verify your business and Google My Business profile.
  • Update your Google My Business profile with your name, address, phone number, etc.
  • Encourage your clients or customers to share their experience via reviews.
  • Optimize your profile with product or services listings, photos, and more.

For the best practices of Google My Business, make a routine of updating your profile. It’ll help your company provide users with the latest updates.