Hello Business Owners! It’s high time that you brought your business online. Very recently the online activities have witnessed a huge spike due to various reasons. Bringing your business online through a website or an app can create a hell of a lot of new opportunities and enhance profitability. However, the same has to be optimized well for the search engines in order to be found when a relevant query occurs. HTML Sitemaps is one of the on-page elements that can help in such search engine optimization. This is basically an HTML page on which all subpages of a website are listed. It is usually linked in the footer of a site and is therefore visible to all visitors and can be used as a navigator to the website where you can click on each link to get to the corresponding subpage.
Here is why HTML Site is important –
- It enables the user to get to the corresponding subpage just by clicking on each link. This enhances the usability of the website and the user experience.
- Many websites do not have clear navigation bars. While some others have prolonged ones. This diminishes the user experience which may result in an increase in bounce rate. In such cases, HTML Sitemaps is very useful as it acts as a navigation bar.
- For a web page to get indexed by Google and other search engines it has to be crawled first. The HTML Sitemap makes it easier for Google and other search engine crawlers to find all subpages as it contains internal linking.
- HTML sitemap can be also used to pass link equity from your home page to the subpages of the website. This helps in the enhancement of the page authority.
Even though it is helpful, for very large websites, HTML sitemaps that list all existing subpages can quickly appear overloaded and confusing. In such cases, you can either restrict your sitemap to the most important pages or divide your sitemap into several hierarchy levels. Hope this article is helpful for you.