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Skyrocket Your Sale with Lead Nurturing

We all know about the sales funnel, the stages involved in the conversion of a prospect to customer and finally advocating the company through word of mouth. Lead nurturing is the process of developing and reinforcing relationships with buyers at every stage of the...

Finally, Google Rolls Out Virtual Cards in India

Business Card or Visiting Card is one of the widely used tools that one uses for the purpose of business networking. It does not just share the details of a person but is an advocate for one's business as well. A card has a dual role. Firstly, a well-thought-out card...

How to Grow Your Business with Influencer Marketing:

As a digital marketer, we all know that Influencer Marketing is a powerful enough channel to influence a brand’s image overnight. Let us discuss some strategies to harness the power of Influencer Marketing to build a brand or meet other business objectives....

Incrementality: A New Approach For Optimization

Incrementality is about identifying the interaction that moves a user from passive to active and finally converting them. All the interactions that influence the actual outcome is identified as incremental. Let us make it simple for you with a small example. Suppose...

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