Tiktok is a social media app where users can engage their followers and non-followers by their video content. However, the brand introduces itself as a “destination for short-form mobile videos.” The app is launched by ByteDance Ltd., a Chinese multinational internet technology company headquartered in Beijing.” It officially made its overseas debut after merging with Musical.ly in 2018. According to reports, it is the sixth-largest social network with more than 1.65 billion downloads. Another report from Sensor Tower says India has 44% of the global installs. Hence, several brands have taken the initiative to use this as a social media marketing platform for their product and services. So, what all can be done on Tiktok and can it help your business? Curious? Here you go –

Create and Upload Videos: As mentioned earlier Tiktok is a short-form video-centric social media app. Users can upload or create videos in-app with stop and start recording, timers, and other tools. This makes the videos unique and enticing. Also, users can go for live streaming to engage their audiences. Users can make it more interesting by adding visual filters, time effects, split screens, green screens, transitions, stickers, GIFs, emoji, and much more.

Addition of Music to the Content: TikTok, in its music library, contains a large number of song which the users can use in their content and make it more attractive. Also, the users can add, remix, save, discover songs and sounds via playlists, videos, and more.

Interact: On TikTok, users as well as the audience can interact with each other by following the accounts which they like, give hearts, gifts, comments, or by sharing the videos they enjoyed.

Explore profiles: One can explore different TikTok profiles of his category of interests to find the best among them to consume. Also, users can share links of profiles on other social media handles such as Twitter and Instagram.

Discover Feeds: Users can search for keywords, users, videos, and sound effects as per their interest or requirement. Also, they can tag or add friends by searching for their username or scanning their unique TikCode. And of course, hasthtag searches also work.

Virtual Coins: Users can buy virtual coins on this app and can convert them into virtual gifts and send these gifts to hosts during their LIVE sessions. These gifts can be later cashed out by the hosts for real money.