SEO optimization can be hard for many people, especially if you’re new to it. Well, finding the best SEO tool is easy, we’ve got them all on this list. You don’t need to try and test all these tools, you just need to figure out which one works best for your store’s needs.

Top Search Engine Optimization (SEO) Tools


Ahrefs is one of the most recommended SEO tools online. It comes second after Google when it comes to being the largest website crawlers. SEO experts say it is the best SEO analysis tool around. The tool recommends some tweaks to the parts of your website required to improve to help your website rank best. From a competitor analysis perspective, you’ll probably use Ahrefs to research your competitor’s backlinks to use them as a starting point for your own brand.

Google Search Console

Google offers Search Console for free to everyone with a website, Search Console by Google lets you track and report on your website’s presence in Google Search Engine Results Page (SERP). All you need to do is verify your website by adding some line of codes to your website or going through Google Analytics and you can submit your sitemap for indexing. Although you don’t need a Search Console account to appear in Google’s search results. As an SEO tool Search Console can help you understand how Google allows you to optimize for better performance in Google search results.


SEO tools like SEMRush is a tough competitor of Ahrefs in the SEO community. One of the most popular features of this SEMRush SEO tool is the Domain Vs Domain analysis allows you to easily compare your website to your competitors. The On-Page SEO Checker tool allows you to easily check your rankings as well as provide some recommendations on how to improve your website’s performance.


SEO Tool like KWFinder helps you find long-tail keywords that have competition. Experts use this SEO tool to find the best keywords and run analysis on backlinks and Search Engine Results Page (SERP). Their Rank Tracker tool helps you easily determine your ranking while tracking your improvement based on one key metric. And also, you’ll get a lot of new keyword ideas to help you rank your website even higher.


Moz is currently one of the best SEO tools that marketers actually use. Whether you’re looking for keyword recommendations or a site crawl, Moz has got it all covered. You can get great insights into how your website is performing and also recommendations on how to improve it. They also have a free MozBar toolbar you can download that allows you to see any page’s metrics while browsing


Ubersuggest, is a product developed by Neil Patel, is a keyword finder tool that helps you identify keywords and also the search intent behind them. From short to long-tail phrases, you can find the right set of keywords to use on your website with hundreds of suggestions from this free tool. The metrics they include in their report are keyword volume, competition, CPC, trends, etc. Great for both, SEO and paid, PPC teams this tool can help determine if a keyword is worth targeting and how competitive it is.

Answer The Public

Tools like Answer The Public allow you to find topics to write about for your eCommerce blog. And also its totally free.. Say you’re in the ‘fitness’ niche. You can use this free SEO tool to create content around for keywords like fitness, yoga, running, CrossFit, exercise, and cover the entire spectrum. It’s great for finding featured snippet opportunities. Say you hire a freelancer to create content for you, all you need to do is download this list and send it over to them. And it would’ve only taken you five minutes of effort making it one of the most efficient ways to come up with SEO topics for new websites.

Google Trends

Google Trends has been around for years but has been underutilized. Not only does it give you information regarding a keyword but it offers great insight into trends around the topic which can be invaluable at any stage of a business’s growth. Search for keywords in any country and receive information around it like top queries, rising queries, interest over time, and geographical locations depending on interest. If you are not sure which SEO keywords are the ones for you, this is the best SEO tool to use.


SEOQuake is considered one of the best free SEO tools. This Chrome extension acts as an SEO checker tool that performs on-page site audits, assesses both your internal and external links while also doing website comparisons to help you determine how you perform against your competitors. Other features of this SEO analysis tool include keyword analysis such as keyword density, an easy to read SEO dashboard, and an export feature that allows you to easily download and send data to key people on your team.


Siteliner is an SEO checker tool that helps find duplicate content on your website. What’s duplicate content? Identical content to other websites. And Google penalizes websites with it. With SEO tools like this one, you’ll be able to scan your entire website to find duplicate content, broken links, average page size and speed, the number of internal links per page, and more. It also compares your website to the average of websites checked with this tool to help you better understand where you stand.