Search Engine Optimization, shortly SEO is the practice of increasing the quantity and quality of traffic to one’s website through organic search engine results. SEO has its own advantages form a business perspective. Practicing SEO leads to a better user experience. It results in higher close rates or conversion rates as the quality of leads becomes better. Moreover Helps establish brand awareness at a relatively lower cost. For all these advantages practice of SEO is highly appreciated by all types of business which have a digital presence. Indeed, skills are required to practice SEO. However, there are certain tools that, along with one’s skills, help him to practice SEO, and get extra-ordinary results. These tools are fast and accurate. Using these tools would be more of an investment than a cost.

Here are the top 10 SEO tools that are available for free –

  • Answer The Public

This free tool helps to find the most relevant and effective keywords by finding questions that people ask on forums, blogs and on social media, and turning those questions into amazing keywords relevant to the business website. With the help of this tool 150+ keywords can be found within seconds. The tool is very fast and accurate.

  • Woorank’s SEO & Website Analysis Tool

This tool is very handy and is available as a chrome extinction as well. It gives a website an overall SEO score. It also gives a list of recommendations for SEO improvements in seconds. These recommendations are for both on-page and off-page SEO for a website. The tool has a stunning feature – Marketing Checklist, which gives a detailed SEO checklist with which one can use to fix any issues that he runs into.

  • Animalz Revive

When it comes to improving old content and updating it, this awesome tool is really helpful. It finds older content on the website that needs an update or an upgrade. Also it tells exactly which articles on the website need the most attention. This reduces the effort and pain of manual search for older content for the purpose of upgradation. The feature ‘Traffic Loss Since Peak’ helps to find exactly how many visitors that a piece of outdated content is costing to the website.

  • CanIRank

This tool tells if one can rank for a particular keyword or not. It doesn’t give generic keyword advice. Rather it gives detailed advice about keyword ranking at a very fast speed. The tool also helps to rank for a specific term.

  • Google’s Mobile-Friendly Test

‘Mobile-First Indexing’ is Google’s algorithm to check a website for its mobile device friendliness i.e., to check if the website is optimized for mobile devices or not. This particular tool basically helps to check this. This can be done by running the website through the Mobile-Friendly Test tool and it tells you whether or not Google considers the website mobile-friendly.

  • Seed Keywords

This tool helps to find completely fresh keyword ideas. Seed keywords are the keywords that are typed in a keyword research tool to find keywords relative to the website.  This tool helps to find these seed keywords by asking the customers how they would search for that particular business or website online. Later those recommended seed keywords can be typed into a keyword research tool.

  • Exploding Topics

This tool helps to find popular keywords before they get competitive for free. The tool selects topics that are just started to trend and thereby giving keyword recommendations from these emerging trends for the purpose of content writing. There are about two thousand topics in its database. Also they are adding more and more to it. With the ‘Categories’ feature, one can drill down to a specific topic category that is relevant to the business or the website.

  • Seobility

This is a free tool for SEO site analysis. It crawls the entire website and gives information on search engine optimization issues such as – slow loading pages, blocked pages, sitemap problems, technical SEO issues, etc. One of its best features is ‘content report’ that provides a report on a list of pages on the website that have content-related SEO issues.

  • Ubersuggest

This is one of the top free SEO tools that help to find keyword suggestions and competition data about competing websites. All one needs to do is type in a keyword that he wants to rank for. The tool will come up with data on keyword difficulty, monthly search volume, a list of suggested keywords, etc.


This tool allows you to observe the website in the way that the search engines do for optimization. Indeed this is a 100% free tool. There are many stunning features of the particular tool that match the standards of premium SEO tools of this category. One such feature is ‘SERP Preview’ that gives a preview of how a particular page of a website appears in the search results. This is helpful for finding out whether or not the title and description tag of the page or the website are SEO-friendly.