Who does not want a sale for free? Everybody does, isn’t it? I would like to link it to the context of organic marketing. An organic marketing strategy generates traffic to your business naturally over time, rather than using paid advertising or sponsored posts. However, to make this happen you need to optimize your websites or the apps for the search engines so that your website, app, or products show up whenever there is a relevant search query. Here are a few search engine trends that will be in focus in the year 2021 –
- Increase In Zero-Click Searches: A zero-click SERP is one where the answer is displayed directly at the top of a Google search result. It has its own advantages. It increases brand awareness, improves brand perception, and reaches more people. However, the traffic flow to your website may reduce due to it. To cope up with this, you should keep this in mind during keyword research. If you’re considering a keyword and most of the searches get no clicks, it might not be the best target. Rather target keywords that are having high search volume and clicks as well.
- Voice Search Will Increase And Mobile-Friendliness Will Be Crucial: Yes, reports say that there will be an immense increase in voice searches. Having a Google My Business profile and faster page loads can help you to an extent in this case. You can also get more backlinks, add schema markup and be succinct. Moreover, and mobile-friendliness of your website will be crucial going forward. Make sure your website is responsive and works fine on mobile devices.
- Good User Experience: Providing a good user experience will get even more critical in coming times. For this you need to maintain – Largest Contentful Paint (LCP) within 2.5s or less, First Input Delay (FID) within 100ms or less, Cumulative Layout Shift (CLS) within 0.1 or less.
- E‑A-T Identification Would Be Better: E‑A‑T stands for expertise, authoritativeness, and trustworthiness. Google, going forward, will get better at identifying E‑A-T. You can align your strategies to this by updating your content regularly, checking the facts of your content for accuracy, getting more reviews, and getting more links and mentions.
These are some of the smart and crisp ways of optimizing your website for search engines and get yourselves or your products and services found. Do let us know your view on this. Stay tuned, we will be back with another insightful article soon.