Email marketing is basically the use of Email to promote products or services. But an even better Email marketing definition is the use of Email to develop relationships between potential customers or clients with the business. Email marketing is one segment of internet marketing, which includes online marketing via websites, social media, blogs, and more. It is essentially electronic mail done instead of the traditional postal service. And also, it costs less.
Email marketing is best used for building relationships with customers for the use of the future business.
Much of the spam email we all get promoting “deals” is a bad example of email marketing. Some marketers buy an email list or multiple and send an email along with spam lines like “Get this product at this price” or mails like “Get a chance to win a lottery” to everyone on that list. All this does is create a bad impression among everyone and give email marketing a bad definition.
At its best, email marketing allows businesses to keep their customers informed about their business and send their marketing messages.
It is Highly Customizable
Email marketing allows you to target particular groups of customers of a particular niche or even specific individuals. Offering individual customers special birthday deals on products or services is one way to do this.
A restaurant might send an email to customers on their birthdays offering 50% off on specific food. This type of personalized email helps a business to create and maintain a relationship with a customer that can benefit the business by increased sales and good customer acquisition.
Advantages of Email Marketing
The two biggest advantages of email marketing are price and ease of doing it. As compared to the other types of digital marketing, Email marketing is an inexpensive way of advertising your company and its products and services. It’s also very easy to set up and track an email marketing campaign, which makes it easily accessible to small businesses.
Also, you can add a newsletter sign-up option to your website, then send newsletters to the email list that the people signed up for. Subscribing a regular newsletter is a simple and effective way of receiving updates about any company, events, and special offers. Many Email software out there in the market also makes it easy to schedule automated custom emails for customers based on the level of the funnel they fall under.
Email Marketing Statistics
In the age of social media, email marketing is still one of the highest user engaged channels. Let’s consider the following statistics:
- 91% of email users check their email at least once a day.
- 59% of survey respondents say email influences their purchase decisions.
- Email marketing has a conversion rate of 2.3%, compared to 1% for Social media marketing.
The huge advantage of using Email marketing over Social media marketing is that prospects and customers are more likely to see an email in a day than a social media post. Just posting a post on social media doesn’t mean that everyone you want to see your message will see it. On the other hand, an email will be in your inbox until it’s read or removed.
Email marketing should go hand in hand with social media marketing. Adding social media “Like” or “Share” buttons to your email marketing campaigns gives an additional way for customers to engage with your brand. Snippets of positive reviews from social media users can be included in emails, and equally, social media postings can be used to encourage fans to subscribe to your email newsletters.
Email marketing campaigns can substantially increase your revenue if done correctly. It’s a great way to get people to visit your website or blog regularly, and more traffic usually equates to more revenue.
Email Marketing Tips
Effective Email marketing takes effort though. Here are a few strategies for making the most of your email marketing campaigns.
- Build your own list. All you’re going to do by sending unsolicited email is to turn off most of the people you’re hoping to turn into customers. Whether through your website, in your store, or at an event, make it clear when customers are opting into receiving your emails.
- Adhere to the rules of the SPAM Act. These rules include having a non-deceptive subject line, a method of unsubscribing, and your name and address at the end of the emails.
- Don’t just send out ads to buy all the time. Use your emails to build rapport with customers by sharing your expertise or that of others, giving them tips and insights, they can value. Share information that lets them know more about you and your company.
- Treat your list well. Remember that the people you’re communicating with over email have trusted you with their information; they deserve your respect. If you want a chance to convert them from customers to fans and even evangelists for your brand, then make them feel special.
- Stick to a schedule if you’re doing a newsletter. Sending emails on a regular day or days can help your subscribers know what to expect from you and when.
- Optimize your email for mobile usage, as statistics show that roughly half of the emails are opened on mobile devices.